It's been 6 months. Now it's weird to text.
You think about them sometimes. You mean to reach out. But every week that passes makes it feel more awkward — until one day you realize you've just… drifted.
Now in private betaYou didn't lose touch
You didn't lose touch
on purpose.
It just… happened.
Drift helps you stay close to the people who matter — before the silence becomes too long to break. For anyone who's ever meant to reach out but never did.
- Gentle nudges before friendships go cold
- Personalized conversation starters — never awkward
- Works quietly in the background — zero effort required
Be among the first 500 people to get Drift when it launches.
See how Drift works in 20 seconds
20 second walkthrough
See exactly how Drift works
Tap through the app — takes 20 seconds
Join people who never drift apart
Never lose another friendship
Catch the drift before it becomes a year of silence.
Always know what to say
Warm, personal openers ready in one tap.
Two minutes a week
No managing, no scheduling. Drift does the noticing.
Be among the first 500 people to get Drift when it launches.
What early users are saying
Sarah K.
New York, USA
"I reconnected with my college best friend after 2 years of silence. Drift nudged me at the right moment. I can't believe I almost lost her."
Marcus T.
London, UK
"I'm terrible at keeping in touch. Drift is like having a friend who remembers everyone for me. Game changer."
Priya R.
Toronto, Canada
"After my dad passed, I realized I'd been drifting from everyone. This app made me actually pick up the phone again."
Does this feel familiar?
You're on your phone all day — just not talking to them.
You scroll. You post. You watch. But the people you actually care about? You haven't properly talked to them in months. Not because you don't care. Because life just got in the way.
You don't even know how it happened.
There was no fight. No reason. Just slowly fewer messages, longer gaps, until someone you used to talk to every day became someone you 'should catch up with sometime.'
"We built CRMs worth billions to maintain business relationships. Nobody built one for the relationships that actually matter."
Drift is the CRM for the people you love.
Here's how Drift works for you
Know who needs you right now
Add the people who matter. Drift tracks when you last connected — no syncing required.
A gentle tap at the right moment
When a friendship starts going quiet, Drift sends a gentle reminder — not daily spam, just the right moment.
The perfect words to reach out
Based on who they are and how long it's been, Drift suggests a natural, warm opener that sounds like you.
See who you're losing touch with
A simple dashboard showing who you're staying close to — and who you might be drifting from.
Three steps. That's it.
01
Add your people
Add the friends and family you never want to lose touch with. Takes 60 seconds.
02
Drift watches quietly
It tracks time since your last real conversation. When things go quiet, it notices before you do.
03
Get nudged with the perfect opener
One gentle notification. One warm message suggestion. One tap. Friendship saved.
Quick answers
D
"I built Drift after realizing I'd lost touch with three of my closest friends — not because anything went wrong, but because life moved fast and nobody nudged us back together. I kept thinking 'I should reach out' and never did. Drift is the nudge I needed. I think you might need it too."
— Founder, Drift
Your people are still there.
Don't wait until it's too late to reach out.
Be among the first 500 people to get Drift when it launches.